Successful e-commerce companies know that presentation is everything. From your logo design to the product photography on your website, every element needs to communicate the value of your brand and help turn browsing shoppers into buyers.

But selling your brand doesn’t end once a customer makes a purchase. For e-commerce businesses, every detail counts, down to the packing and shipping labels you use for online orders.

Check out these tips for creating labels that leave a lasting impression on your e-commerce customers:

#1: Put Your Brand Front and Center

Shipping labels don’t need to be boring! With on-demand color label printing, it’s possible to incorporate branded elements, including your logo, right on your shipping labels. Doing so will elevate brand awareness and ensure your packages are instantly recognizable. Want to take your shipping labels a step further? Keep reading!

#2: Incorporate Vibrant Color on Your Shipping Labels

The beauty of in-house, on-demand color label printing is the ability to print your own labels with vivid colors. Now, it’s easier than ever before to transform your everyday black-and-white shipping labels into engaging marketing tools bursting with brilliant color!

Epson® Label Boost™ Software integrates seamlessly with Epson® ColorWorks® inkjet jet label printers and a Windows-based label printing workflow, allowing you to customize and colorize shipping labels with special marketing promotions or coupons, QR codes, regulatory or compliance information, or anything else you can imagine.

A thoughtful splash of color will make your packages stand out from a sea of standard black-and-white shipping labels, instantly grabbing the attention of your customers. Ask the experts at General Data about using Label Boost to turn your shipping labels into marketing machines — while eliminating the need for costly secondary labels.

#3: Create a Memorable Unboxing Experience

E-commerce is an increasingly competitive and crowded space. To truly stand out, e-commerce businesses need to build “surprise and delight” moments into the customer journey. In addition to shipping labels, consider how you can use color label printing to create special, exciting moments for your customers as they unbox your package.

This could look like personalized messages using variable data label printing or the addition of special promotions and offers via QR codes. Inside your packages, you could even include “freebies” such as fun and colorful stickers that show off your brand’s personality. It’s easy to create simple branded stickers using an on-demand color label printer.

Grow Your Business with Color Label Printing Solutions

When you’re ready to take your e-commerce brand to a new level of customer service and creativity, you need an on-demand color label printer you can count on.

The Epson ColorWorks® series of label printers are designed to produce labels with crisp, clear-resolution text and full-color images or graphics for any application. Pair your ColorWorks printer with the new Epson Label Boost Software, and you’re ready to print stunning, dynamic shipping labels that instantly connect with customers.

Get Started with Color Label Printing Today!

Wondering which Epson ColorWorks printer is best for your label printing needs and application? We’re here to help! Let the label printing experts at General Data help you find the best color label printer and label printing software solution for your growing business.